Category: Disruption

Millennials Are Ditching Primary Care. What’s Next and Who Cares?

Earlier this year, our team surveyed hundreds of Millennials (men and women aged between 20 and 40) in three major East Coast cities to determine their attitudes toward primary care.  We wanted to know if these young adults had primary care doctors, whether they saw value in a primary care relationship, where they received healthcare ...

Switching Costs are Slowing Consumer Adoption of Healthcare Innovation

Healthcare seems ripe for disruption by new entrants, and there has been no shortage of trying.  According to a recent report published by PWC’s cbInsights, healthcare was the second largest US sector for investors in 2017, knocking the mobile and telecom sector into third place. It’s not hard to understand investor interest in the healthcare space. ...

Segmenting Healthcare: What’s Your Customer’s Currency?

Over the past few years, I’ve spent a lot of time speculating about the emergence of consumer segmentation in the US healthcare market. As background, here are the three main conclusions drawn from previous posts:

More Thoughts on Segmenting Healthcare: Who’ll Serve the “High End” of the Market?

In a few previous blog posts I’ve written about market segmentation in US healthcare.  I’ve made the observation that healthcare delivery companies which once targeted geographies (we are a nation of “XYZ Regional Hospitals” after all) now target demographies.  Witness, for example, Walmart’s bold move into $40 primary care visits ( with a goal of being America’s largest provider of primary care“) and ...

The Pendulum Swings Between Individualism vs. Collectivism in US Healthcare. What Does the Next Decade Hold?

Communities don’t think, don’t believe, don’t want, don’t have needs, don’t have interests and don’t make decisions. Only individuals have minds that generate desires and needs – and only individuals can make choices and decisions. Harry Browne- Libertarian Candidate for American President, 1996 and 2000 When I visit my European in-laws, some who work in ...

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Segmenting Healthcare into “Luxury” and “Value” Brands… Thoughts On Not Getting Stuck in the Middle.

A few months ago, I wrote about how healthcare is poised to segment according to cost and service levels– and that we will likely begin to see healthcare brands emerge that appeal to price-conscious consumers looking for reliable, basic care. My suspicion was that US healthcare is now facing its “Southwest Airlines” moment, where nimble and lean competitors will soon undercut inefficient legacy ...

A Flood of Medical Information Has Overwhelmed the Craft Business of Medicine: What’s Next?

If recent popular posts on the big physician blogs are any indication, some US physicians are beginning to crack. Three of the most read recent posts on KevinMD are on the topics of physician burnout, knowing when to quit medicine and—frighteningly– on the conditions that lead physicians to suicide. Along with my now quotidian experiences interacting with ...